Baker McKenzie

Key Message:
The New Lawyers.

Scope of Works:
Art Direction
Branded Environments
Graphic Design
As the original global law firm, we bring the right talent to every client issue, regardless of where the client is. We partner with our clients to deliver solutions in the world’s largest economies as well as newly opening markets.
We are global citizens, industry savvy, diverse with a thirst for innovation. Our strength is our ability to adopt a new type of thinking and use cutting-edge legal technologies to help clients overcome the challenges of competing in today’s new world economic order.

The Objective: A signage and wayfinding system for a new corporate headquarters.

The Opportunity: To design a signage system that would integrate with the unique architectural response and could be executed seamlessly across rounded walls and timber batoning, as well as reflecting the client’s curiousity, candour and collaborative intent.

The Outcome: Baker McKenzie’s new Sydney office is a hybrid workplace that sets a new benchmark for legal workplace design - ‘offices’ without walls, non-allocated quiet rooms, breakout hubs and open workstations. Through collaboration with the architect we created a design solution that not only complemented the interior architecture, it felt like it had always been there.
Interior Architecture by Hassell Sydney
Construction by MPA
Commissioned Art Installation by Marion Borgelt
Commissioned Art by Ryan Hoffman
Signage Production by The Blue Print & Premier Graphics