Minter Ellison

Key Message:
Our clients' best partner.
Legal Services

Scope of Works:
Art Direction
Branded Environments
Brand Identity
Digital Design
Creative Strategy
Graphic Design
Print Design
Type Design
MinterEllison is an international law firm, headquartered in Australia and regarded as one of the Asia-Pacific’s premier law firms. We have a clear goal – to be our clients’ best partner. We put the client at the centre of everything we do and partner with them to deliver truly innovative solutions.

The Objective: A signage and wayfinding system for a multinational corporate office environment.

The Opportunity: Create a custom wayfinding and signage solution for the new MinterEllison headquarters in Sydney’s CBD.

The Outcome: Our typeface and signage design adopts an integrated approach and takes creative cues from an (interior) architectural response that references the square (brand), partnerships (connection) and circle (community/people).
Interior Architecture by BVN Sydney
Construction by Buildcorp
Signage Production by Spike Design