Project:
Minter Ellison
Key Message:
Our clients' best partner.
Minter Ellison
Key Message:
Our clients' best partner.
Sector:
Legal Services
Scope of Works:
Art Direction
Branded Environments
Brand Identity
Digital Design
Campaign
Copywriting
Creative Strategy
Graphic Design
Packaging
Print Design
Type Design
Legal Services
Scope of Works:
Art Direction
Branded Environments
Brand Identity
Digital Design
Campaign
Copywriting
Creative Strategy
Graphic Design
Packaging
Print Design
Type Design
Snapshot:
MinterEllison is an international law firm, headquartered in Australia and regarded as one of the Asia-Pacific’s premier law firms. We have a clear goal – to be our clients’ best partner. We put the client at the centre of everything we do and partner with them to deliver truly innovative solutions.
The Objective: A signage and wayfinding system for a multinational corporate office environment.
The Opportunity: Create a custom wayfinding and signage solution for the new MinterEllison headquarters in Sydney’s CBD.
The Outcome: Our typeface and signage design adopts an integrated approach and takes creative cues from an (interior) architectural response that references the square (brand), partnerships (connection) and circle (community/people).
MinterEllison is an international law firm, headquartered in Australia and regarded as one of the Asia-Pacific’s premier law firms. We have a clear goal – to be our clients’ best partner. We put the client at the centre of everything we do and partner with them to deliver truly innovative solutions.
The Objective: A signage and wayfinding system for a multinational corporate office environment.
The Opportunity: Create a custom wayfinding and signage solution for the new MinterEllison headquarters in Sydney’s CBD.
The Outcome: Our typeface and signage design adopts an integrated approach and takes creative cues from an (interior) architectural response that references the square (brand), partnerships (connection) and circle (community/people).
Credits:
Interior Architecture by BVN Sydney
Construction by Buildcorp
Signage Production by Spike Design
Interior Architecture by BVN Sydney
Construction by Buildcorp
Signage Production by Spike Design